Is there SecondLife in the Printing World ? Part 2

In continuation, is there SecondLife in the Printing World part 1

like to share with you some information .It has a tremendous potential in terms of  business and commercial.

So, how does SecondLife impact the print community? 

 – In the first part of the article,  introduced you the virtual world, second life, and suggested that there were sufficient real world business opportunities therein to be worth thinking about in a businesses first life.  For example, in these early days of SecondLife, there are already many Members/residents that have a creative background, such as artists and designers. They use SecondLife not only as a platform to demonstrate their art from their real life, but also to express themselves differently and to create new (virtual) art. Modeling tools in SecondLife allow the artists also to create new forms of art, that in many ways are not possible in real life due to physical constraints or high associated costs. The virtual arts are visible for example in the SecondLife Louvre, a virtual representation of the Louvre Museum. And, the artists own their Intellectual Property as if it had been created in the real world. 

This real world business in SecondLife makes sense as many of the Members are Creatives with graphic design, programming and a host of other skilled backgrounds.

Says Linden, the developer: But, as the world matures, much of this art will come in to the mainstream and be translated into print and other salable forms. From our viewpoint, what’s really neat about this is that Linden Lab’s Terms of Service agreement recognizes the Residents’ right to retain full intellectual property protection for the digital content they create in SecondLife, including their avatar characters, clothing, scripts, textures, objects and designs. This right is enforceable and applicable both in-world and offline, both for non-profit and commercial ventures. You create it, you own it – and it’s yours to do with as you please, just like in the real world.

There is even specific activity that relates to the printing industry, Semper International recently published a news release announcing the opening of a SecondLife office to help with staffing. It stated:

“Semper is excited to be working at the forefront of this new, ‘revolutionary’ recruiting world. … From our SecondLife location, we can connect with potential job seekers, register them with our company, interview and link them directly to jobs. We also expect to develop a training curriculum for our own internal employees in areas such as database navigation, recruiting techniques and selling concepts,” comments Brian Regan, Semper International Chief Operating Officer. “We also intend to use SecondLife as a way to connect with our clients and demonstrate our services in a virtual conference setting. As we see it, the virtual sky is the limit.”

This real world business in SecondLife makes sense as many of the Members are Creatives with graphic design, programming and a host of other skilled backgrounds. Many work at marketing departments of the large corporations that are trying to develop their own marketing platforms. These Creatives are the same people who still need print in the ‘real world,’ and especially in a real world in which unique and very short run digital print is taking on a larger and larger dimension. We have been told that there are already some real world printing companies set up to capture for new business in this virtual world.

Printers and print vendors should jump in and begin to see how it can work for them.